Advanced Google Ads script to forecast ad performance
How the script works
The script analyses the performance from the last month and compares this to the performance of the same month the year before.
It then analyzes the changes in performance for all of the metric, for example if conversion rates have increased or if CTR is lower for example.
It then applies these same changes to the performance of last year to create projections for the next 12 months.
Read more...