• Elizabeth Williams
• 08 Apr, 2019

Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing and here is why. Your journey map focuses on the ideal path from initial awareness until your customer tells you to get lost. It looks at each touch point with your brand, including advertising, website, sales r
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