• John Nardone
• 08 Apr, 2021

And the limitations on buying make matters worse. Advertisers using independent tools in any capacity, such as to test for ad fraud or analyse a campaign’s performance, can only purchase ‘personalised’ inventory: ads directed to users’ who have given consent to be targeted based on user data.. Non-personalised ads however, are often served to new customers based on non-personal data such as publisher context, browser characteristics or time of day but these are not an option if advertisers want
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