• James Hale
• 27 Feb, 2020

In the perhaps not-too-distant future, YouTube will let creators sell ad space on their own videos. “We’re experimenting with a new way for creators to sell advertising to brands with whom they already have a relationship,” Tom Leung, YouTube’s director of product management, said in a recent Creator Insider video (below). He added that YouTube is aware this is something a lot of creators are interested in, and said the feature is being tested right now in “a very small pilot.”
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