• Kim Davis
• 31 Mar, 2021

“Ensuring our brand is consistently visible to our target audience is critical. Deploying an ABM strategy ensures we can not only reach key accounts with precision targeting but also engage them through a multi-faceted approach across all stages of their buyer journey.” A neat summary of why so many B2B strategies these days are simply ABM strategies. The summary came from Maura Smith, Senior VP Marketing at Pepperjam, in the context of some questions about how they’ve been leveraging Madison
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