Google is slowly figuring out how to make money outside of advertising

Google is the advertising elephant in the room. If you’re doing some sort of digital advertising campaign in 2019, it’s likely that you will use some Google services to display at least some of your ads. Google controls more than 70% of the search advertising market. Roughly one-third of all money spent on digital advertising goes to Google. That’s what helped turned the search engine into one of the largest tech companies on the planet, but its dominance is slowly being undercut by increased co
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