Tata Consultancy Services CMO on the 'nuts and bolts' of its new branding

The idea behind the launch is to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth, as per the company statement. UK based brand consultancy Brandpie has worked on the IT company’s new brand articulation. The new statement was arrived at after an extensive brand positioning exercise, done by the brand where more than 100 customers and several 100 TCS associates participated with more than 70% of participants being millennials.
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