• Amit Nayak
• 06 Apr, 2021

When asked to remember a recent memorable marketing campaign, chances are you would think of something you saw on Instagram, Youtube or Twitter. Most likely, it would be a marketing campaign from one of the fast-growing startups. While it is easy for a lay user to equate this with TV advertisements, the truth is these campaigns are way more nuanced than you think. Startups essentially deploy what is known as growth marketing- a cut above the traditional marketing approach wherein it's not enoug
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