Holy Saturday Solologues - The crucifixion of marketing
On Good Friday, many parts of the world woke up to the news that Fernando Machado, the world’s most awarded marketer was quitting as global CMO of Restaurant Brands International, that owns the Burger King brand amongst others. He will be joining the gaming industry as the CMO of Activision Blizzard that reportedly has a marketing and sales budget in excess of $1 billion.
Read more...