• Kawal Shoor
• 05 Apr, 2021

In the monotonous echo chamber of agencies, led by a few clients and a few misgivings, a higher (brand) purpose has become the new cool. Brands now want to be seen as seers, guardian angels and agony aunts. Discrimination, injustice, plastic pollution, global warming and everything in between is fair game. Maybe that’s one reason why when it comes to trust, ad people rank even below the politician and the estate agent, and way below a lawyer and the average man or woman on the street.
Read more...