• Sandeep Das
• 09 Apr, 2021

Over the last week, most US based apparel, lifestyle and consumer electronics brands have been living in mortal fear about the potential of a mass boycott in one of their most lucrative markets, China. This comes in the backdrop of leading apparel retailer, H&M, taking a stand to not encourage Xinjian cotton due to its concerns of using forced labor with the Uighur community. Instead of being applauded for taking a strong stand on the issue, the brand met with scathing criticism from leading Chi
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