How to Devise Marketing Strategies With the New Data Privacy Regulations

Data has a pivotal role in the success of digital marketing campaigns. Marketers leverage data to glean insights on market trends and consumer behaviour, enabling them to identify idiosyncratic customer demand and devise personalized marketing campaigns. The ease of access to data is however, a double-edged sword. While being invaluable, it demands a great responsibility from its owners to provide privacy and protection against breaches. Data privacy laws were instituted to protect sensitive co
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