Tech giants set to spend £25bn on advertising this year

Eight tech titans including Google, Facebook and Amazon dominate the global advertising industry and will spend £25bn on advertising this year, according to new research. Google parent company Alphabet, Facebook, Amazon, Ebay, Netflix, IAC, Uber and Booking.com spent over £20bn on advertising in 2018, and are set to account for five per cent of global spending in the industry this year.
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