TikTok will ramp up its US advertising capabilities
TikTok, the Chinese viral video app that is hugely popular among teenagers, has been operating in the US for two years and now plans to ramp up its challenge to the Google-Facebook “duopoly” with an ambitious advertising strategy of its own. According to Blake Chandlee, the company’s VP of global business solutions, TikTok will increase its spending in the US “across all
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