• ninepeaksmedia.
• 17 Feb, 2021

SEO is difficult, and we can argue that B2B SEO is even harder than its B2C counterpart due to several unique challenges: B2B tends to have much lower traffic and much lower search volume, while at the same time the sales cycle can involve several different decision-makers with different needs; each demands a unique type of content and may search for different keywords. On top of those challenges, B2B decision-makers tend to be more logical and conservative when buying B2B products/services, a
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