• Jeffrey Kranz
• 06 Jan, 2021

This is an evergreen pillar page, which means I keep it up to date, but the principles of B2B SEO don’t change enough for me to do a full rewrite of this post every year. Instead, here’s my specific advice for SEOs in 2021: Publish original research to get links. If you have an audience or proprietary data, use that to publish the kinds of stats that journalists and bloggers in your niche will reference.
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