B2B Marketing Automation Platforms: A Marketer’s Guide

Nowadays, having a marketing automation platform is virtually a must for any organizations. It is one of the blessings of the digital age, and it’s no wonder the marketing automation industry has grown almost 300% in the span of just two years. Yet, this phenomenon also means that new marketing automation platforms are being released seemingly every other day, and so choosing the right marketing automation tool for your business can be a very confusing task.
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