Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing

This is big. Amazon has finally given an official voice to the $3 trillion health industry. Until these new voice apps, the existing 1,000-plus skills at Amazon’s health and fitness category were mostly about keeping fit, eating healthy, breathing wisely and sleeping better. For the first time, Alexa can now transmit and receive protected personal health information. Tech giants eyeing healthcare is not new news. The highly regulated
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