The Challenges and Opportunities New Data Privacy Laws Present to Digital Marketers

What have been the most significant compliance challenges for marketers so far? One of the most fundamental challenges has been that the new privacy laws require a new way of interacting with the consumer. For example, engaging consumers about data usage can prove to be rather difficult; you try to strike a balance between complying with the law and staying true to your brand experience. Marketers must provide consumers with a high degree of transparency and control over their data, but in a wa
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