• Kane Jamison
• 16 Mar, 2021

Buyer personas are one of the best ways to gain powerful insights into your audience. While your personas aren’t modeled after any one customer, they are useful cross sections of the traits that make up different demographics in your audience. When they’re done well, your personas help you hone your messaging, find gaps in your content offerings, and strategically approach pain points your customers grapple with.
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