Why the marketing data ecosystem needs to up its game on certification and transparency

Most industries have voluntary certifying bodies that attest to the quality of their members. For example, in the investing world, a chartered financial analyst (CFA) is someone who has been certified by the CFA Institute after having completed three rigorous examinations testing their investing and financial acumen. Though taking the CFA Exam is voluntary, it has become the benchmark against which most investment professionals are measured, and its selectivity — fewer than one in five candida
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