• marketingland.
• 24 Mar, 2021

Email marketing remains a crucial channel for many organizations due to its accessibility, ease of use, and effectiveness in reaching target audiences. Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email. Although the use of email continues to evolve, this study’s purpose remains the same: to help companies understand what separates high-performing
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