• Ryan Phelan
• 04 Apr, 2019

As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think about your subscribers, and deliver the brand promise that got you the acquisition in the first place.” That means you’re offering relevant communications every time you send an email. As an industry, we need to be smarter, to act more strategically instead of relying on tactics to reach our goals.
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