US ad market to grow 15% this year, helped by stimulus package: Report
The U.S. advertising market is forecast to grow more quickly than previously expected as stimulus payments to Americans help jump-start the economy and small businesses spend more on ads to recover from the pandemic, according to ad agency GroupM.
The ad market is poised to grow 15% this year, excluding political advertising, compared with 2020, GroupM said on Saturday. It had previously forecast 12% growth.
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