• Charlie Spargo
• 09 Dec, 2019

Principal Solutions Consultant at Xandr, Vincent Soucaret, says the future's bright for on-screen advertising. Advanced TV is here, with streaming, VOD and connected features, and it creates a new world of opportunity. The number of over-the-top - “OTT” - services, with media content increasingly delivered via the internet, is on the rise. As a result, consumer viewing habits are shifting and so is ad spend.
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