Mobile advertising’s role in reviving the high street

Even at this traditionally shopping-focused time of the year, most headlines about retail don’t make for cheerful reading, continuing a pattern that has become all too familiar over the past few years. High street woes The British Retail Consortium reported in August that one in 10 shops were lying empty in town centres across the UK, with high street footfall declining by 2.7 per cent in July. And in September, KPMG reported that 44 retail businesses had entered administration in the previous
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