Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that higher-funnel keywords have on conversions can help better utilize spend, cut out waste and inform other digital marketing channels such
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