Industry Reacts as ASCI releases draft rules for Influencer Marketing

Influencer marketing which is currently estimated at $75 million-$150 million, according to digital marketing agency AdLift is going to see a major change after the watchdog The Advertising Standards Council of India (ASCI) has issued draft rules for advertising and promotions. The draft rules has been brought out by ASCI to enable consumers to easily recognise promotional content on digital platforms
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