Marketing drives sales! And it's time to have a financial model to show how!
Mathematics needs to find a stronger place in marketing and we need to move towards unbiased measurement mechanisms, writes Harshil Karia...
The past few years have shown us a shift in the dynamic of marketing led by the strengthening of television. We have also seen the rise of digital and as an overall pie the market for media has grown and hence print has also grown with it.
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