• thesundaily
• 17 Dec, 2019

In today’s information-rich but time-starved marketplace, advertising has become an essential part of the business landscape. However, when it comes to advertising, Small to Medium Enterprises (SMEs) can be rather hesitant. While SMEs make up 98.5% of Malaysian businesses, the overall advertising expenditure of these businesses makes up less than 25% of the industry total. A number of reasons smaller firms shy away here compared to larger businesses, include the typically high costs and complexi
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