FACEBOOK LAUNCHES LIMITED DATA USE COMPLIANCE FEATURE AS CCPA ENFORCEMENT GOES INTO EFFECT

The California Consumer Protection Act (CCPA) went into effect on the first day of 2020. Now, six months later, enforcement of CCPA has begun – meaning, businesses that fail to comply with the CCPA’s regulations can be litigated by the California Attorney General. Because the law regulates how businesses collect and use consumer data, it directly impacts Facebook advertisers targeting California users. In an attempt to help businesses comply with CCPA during this initial phase of enforcement,
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