• Jeff Riddall
• 13 May, 2020

Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve proper context and optimal results. Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.
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