• Kate Johnson
• 21 Jan, 2021

As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking the entire digital customer journey, and, most importantly, the customer experience. One thing is sure: As unpredictable as 2020 turned out, there is
Read more...