More than 40% of Marketers Now Using Location-Based Marketing for Targeting

Not all marketers have been focused on location-based marketing (LBM) as a part of their overall strategies. However, new research suggests that doing so may help them achieve some of their key objectives. The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing. Other notable
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