Report: Marketers Saw Email Engagement Rise at the Height of the Pandemic

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring. Validity recently published the “Disruption: How the 2020 Pandemic Changed Email” report, and statistics showed that email engagement rates rose to about 27% between March and April of this year. This was a notable increase from the average of about 25% for the time period.
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