How the Pandemic Has Changed Email Engagement

There was a massive upswing in email volume at the start of the pandemic which changed the pattern of email engagement. Send volume continued to rise throughout 2020, according to Validity’s latest research report, “Disruption: How the 2020 Pandemic Changed Email.” At the same time, fears about the coronavirus and major changes in people’s life circumstances affected both when and how much people engaged with email.
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