Demandbase Named a Leader Among Account-Based Marketing Platforms
Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not only a solidified category but a proven growth strategy for B2B organizations.
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