• Mark Tower
• 18 Mar, 2018

LANSING, MI -- The snow has melted in most parts of Michigan and the first day of spring is around the corner. The state's Pure Michigan tourism campaign is taking that opportunity to premiere three new television commercials aimed at drawing visitors. The three 30-second spots first aired on Monday, March 14, and will continue into late spring. The ads focus on three different themes: inspiring those watching to find the unexpected along a Michigan road trip; sample a local craft beer; and
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