Navy picks YouTube, esports over TV, Super Bowl for ads

The Navy will redirect its advertising funds from television to more modern digital ventures in e-sports and YouTube, according to a report from USNI News. Ninety-seven percent of the Navy’s advertising budget will go towards this online ad strategy while the remaining three percent will go towards radio and billboard ads. The shift for the maritime branch is meant to better reach its target demographic between the ages of 17 and 28, as mentioned by Adm. Robert Burke, vice chief of naval operat
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