Marketing a best-selling creative product / service

One of the questions on the mind of every Millennial or Gen Z professional is how they can market a creative product or service - a book, a music album, a culinary service, ed-tech classes or a social media influencer profile. The rules for marketing a creative product or service are in fact very similar to how leading FMCGs market their aspirational brands. Following are some guiding principles in making a head-start.
Read more...

;