• Prasenjit Roy
• 06 Mar, 2021

A huge shift to digital channels along with the huge need to create personalised experiences has completely transformed the way companies engage with customers The Covid-19 pandemic is a once in a lifetime event, and has changed the dynamics of every industry and function. The marketing function too has to adapt quickly to this new normal. A huge shift to digital channels along with the huge need to create personalised experiences has completely transformed the way companies engage with
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