• Phil Hunter
• 14 Nov, 2019

Addressable TV advertising has long been talked about but only more recently been deployed and even then only on a patchwork basis led by a few pioneers such as Comcast’s Sky in Europe or later German broadcasters RTL and ProSiebenSat.1 in partnership. The USA has also been in the vanguard, especially on the back of AT&T’s advertising business Xandr whose platform is used by another AT&T subsidiary Turner to sell targeted ads on its linear TV networks.
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