• Kim Davis
• 30 Dec, 2020

When people start ABM initiatives, the question they often skip is, which accounts should I be after? In the end, ABM only works if you know which accounts are likely to buy, and what you can sell them.” A simple message delivered by Gil Canare, former Senior Research Director at SiriusDecisions, now a B2B marketing tech practitioner again. But what’s easily understood is not always so easily implemented — even in a business environment where getting the basics right is critical.
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