Fool’s Tale: A True Story of Sales & Marketing Automation Failure

You’re in sales. I’m in sales (and marketing). But, we’re all also customers. It’s honestly one of the more fun things about the work we do. We get to work with people every day to help make their lives a bit easier. We do this by understanding other people’s challenges and triumphs and looking for ways our solutions intersect to reduce those challenges and expand those triumphs. We use our verbal communication skills, our writing skills, and lately we rely on a TON of technology to help us alon
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