4 Steps to Create a Buyer Persona Sales Reps Will Use (Template Included)

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good. As it turns out, buyer persona research is one of — if not THE — most critical foundations for successful sales. Keep reading to learn how to create a buyer persona that SDRs can actually use, including a template to get you started.
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