Media and advertising in 2021: strategies for success
Stephen Woodford, chief executive, Advertising Association
In 2020 the AA launched its new mission that put responsible advertising at the heart of our work on behalf of the industry. We saw responsible advertising in action across the responses to the Covid pandemic, with the amplification of public health messages by brands and media owners and through umbrella campaigns like ‘Enjoy Summer Safely’. In 2021, we’ll continue this mission through the AA’s work.
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