Paying attention to attention: A tension in advertising

In the recent general election debates between Boris Johnson and Jeremy Corbyn they both commented on the other one finding a magic money tree. But research suggests that even if someone did find a magic money tree, they wouldn’t notice the money. In 2010, film makers left 100 dollars in a tree on a relatively busy street expecting to quickly create a scene that they could film. The two most common responses to the stunt were that people didn’t look at the tree, or people did look at the tree b
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