How froyo brand Sogurt’s pre-pandemic digital transformation efforts are paying off

The Covid-19 pandemic has forced many businesses to transform their offerings and move to digital formats to meet the changing behaviors of consumers. Here, we look at how Sogurt scaled back its brick-and-mortar offering to focus on one flagship concept while investing in e-commerce. There has been a big focus on digital transformation and upskilling workers to prepare for the shift to digital, which has been accelerated by the Covid-19 pandemic. This has forced industries such as retail to inv
Read more...

;