• i-com.org
• 02 Mar, 2021

Today, most marketers struggle with customer data management. Customer data management is the life force of modern B2C marketing. When a new channel becomes available (a new popular social network, for instance, or a new streaming service), brands have new opportunities to meet their customers where they are and develop a stronger bond with them. But each channel is a new stream of customer data, and in today’s fast-paced and highly-fragmented media environment, companies don’t always have the t
Read more...