• Kyle Wiggers
• 07 Jan, 2020

Marketing and sales departments prioritize AI and machine learning above any other area in the enterprise today. Forbes pegs the percentage at 40%, and it’s no wonder — AI embedded in software is anticipated to free up more than a third of data analytics in marketing organizations by 2022, enabling workers to focus time on business priorities instead of personalization, lead scoring, anomaly detection, marketing performance management, reporting, and other manual processes.
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